Monthly Archives: May 2009
What is Sustainability?
What is sustainability? That’s a question that I get asked over and over. When I’m asked that, I want to give them a good-old Jethro Gibbs whack to the back of their head. You know the one I’m talking about. … Continue reading
Filed under Corporate Social Responsibility, Sustainability
Persuasive Sustainability
“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” – David Ogilvy Last week I was … Continue reading
Filed under Corporate Social Responsibility, Sustainability
Seed of Sustainability, or Just a good memory
Ok, so what does a movie have to do with the “Seed of Sustainability”? That’s the question that I got after my last post. It is a simple answer really, Storytelling! Remember, we had done the corporate speak, we had … Continue reading
Filed under Corporate Social Responsibility, Sustainability
Sustainability and Star Wars
Thirty-two years ago today, Stars Wars was released. A generation would be exposed to a new type of motion picture and the seed of sustainability was born within me. The funny thing is, I just didn’t know it yet. I … Continue reading
Filed under Corporate Social Responsibility, Innovation, Sustainability
