What is sustainability? That’s a question that I get asked over and over. When I’m asked that, I want to give them a good-old Jethro Gibbs whack to the back of their head. You know the one I’m talking about. Mark Harmon, NCIS, whacking Tony on the back of his head whenever he says or [...]
Entries from May 2009
May 29, 2009
What is Sustainability?
Filed under Corporate Social Responsibility, Sustainability
Tags: Business, Innovation, Strategy, Sustainability, Sustainable Development
May 27, 2009
Persuasive Sustainability
“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” – David Ogilvy Last week I was at a conference and I was asked what was one of the main things I [...]
May 26, 2009
Seed of Sustainability, or Just a good memory
Ok, so what does a movie have to do with the “Seed of Sustainability”? That’s the question that I got after my last post. It is a simple answer really, Storytelling! Remember, we had done the corporate speak, we had our crisp and clean PowerPoints and pages of statistics and we had gotten no where. [...]
May 25, 2009
Sustainability and Star Wars
Thirty-two years ago today, Stars Wars was released. A generation would be exposed to a new type of motion picture and the seed of sustainability was born within me. The funny thing is, I just didn’t know it yet. I know it sounds strange, and no I am not a Sci-fi fanatic. I was however [...]
Filed under Corporate Social Responsibility, Innovation, Sustainability
