Entries from July 2009

July 31, 2009

Sustainability – Linear versus Circular Economic Model

Growing up in the United States I’ve heard America referred to as “The Land of Plenty” or “The Disposable Society”. The quote “Go West young man” was often said to me as a young man, maybe jokingly or perhaps they were serious, while I was wondering what to do as I grew up. (And before [...]

July 14, 2009

There is no “Away”

When starting to look at using sustainability as a business strategy it is not surprising that many organizations first start looking at their waste processes.

July 9, 2009

The Triple Bottom Line

In 1994 John Elkington coined the term, “Triple Bottom Line” (TBL). He has written that he was looking for a new language to express the expansion of the environmental agenda that his company SustainAbility had been focused on. John felt that the social and economic dimensions that had been presented in the Brundltland Report needed [...]

July 6, 2009

Sustainability Frameworks

One of the questions that I like to ask when I’m working with a company on their sustainability program is “How do you define sustainability for your organization?” This is not meant to confuse or anger the VPs, Directors and Mangers in the room, even though it quite often does.