Category Archives: Corporate Social Responsibility
Setting Sustainable Goals
Tell me if this sounds familiar. You’re gathered in a conference room, the senior leader in the room says that the purpose of this meeting is to establish your company’s environmental, sustainability, or recycling goals, pick your topic. Now here’s … Continue reading
Filed under Corporate Social Responsibility, Strategy, Sustainability
How do you define waste?
Low hanging fruit…you’ve heard it before. When you are trying to get your organization started down the sustainability path, consultants and authors tell you to reach for the low hanging fruit. They want you to succeed, so they point you … Continue reading
Filed under Corporate Social Responsibility, Strategy, Sustainability
Speaking the language of Sustainability
Over and over I have the same discussion with sustainability professionals, they want to know what they can do to enhance their presentations to fully engage their listeners, to open their audience’s mind to the possibilities that exist. Many times … Continue reading
Filed under Corporate Social Responsibility, Strategy, Sustainability
Sustainability, Know when to Call the Man.
One of my favorite television programs is the Andy Griffith Show, and one of my all time favorite episodes is “Bargain Day”, or as some refer to it, the “Call the Man” episode. In the episode Aunt Bee, searching for … Continue reading
Filed under Corporate Social Responsibility, Strategy, Sustainability
There is no “Away”
When starting to look at using sustainability as a business strategy it is not surprising that many organizations first start looking at their waste processes.
Filed under Corporate Social Responsibility, Strategy, Sustainability
The Triple Bottom Line
In 1994 John Elkington coined the term, “Triple Bottom Line” (TBL). He has written that he was looking for a new language to express the expansion of the environmental agenda that his company SustainAbility had been focused on. John felt … Continue reading
Filed under Corporate Social Responsibility, Strategy, Sustainability
Sustainability Frameworks
One of the questions that I like to ask when I’m working with a company on their sustainability program is “How do you define sustainability for your organization?” This is not meant to confuse or anger the VPs, Directors and … Continue reading
Filed under Corporate Social Responsibility, Strategy, Sustainability
Greenwashing
“Green is the new black”, “It’s not easy being green” or “Clean and Green” take your pick. It seems like we have an abundant supply of green marketing slogans and they get the mainstream press. I guess it makes sense, … Continue reading
Filed under Corporate Social Responsibility, Greenwashing, Strategy, Sustainability
Why Such a Fuss?
So, why all of the fuss now over this thing called sustainability? You hear it everywhere, people are talking about it at meetings and conferences are being held in its name. What was the tipping point that brought this concept … Continue reading
Filed under Corporate Social Responsibility, Strategy, Sustainability
Sustainability, a Competitive Business Strategy
For years we in the business world have had an adversarial relationship with the environment. Think about it, we even call it Environmental Compliance. Compliance, doesn’t that mean that we are meeting the established rules. We saw it as a … Continue reading
Filed under Corporate Social Responsibility, Strategy, Sustainability
