I’ve had my share of name calling working in the environmental field over the years. They’ve ranged from “Nut” to “Professor”. Concepts that I’ve proposed have been met with resistance and laughter. One of my favorites was when I was describing the process of thermo-chemical technology, which helps convert waste materials into biofuels such as ethanol. Its technology is able to process diverse carbon-based feedstocks, including sorted municipal solid waste. I was quickly told that Buck Rogers didn’t work here and that feedstocks were what we feed the cows back home. But, guess what? A little over a year later a leading waste company announced a strategic investment in a company with a proprietary thermo-chemical technology!
I’ll admit that I smiled when I read that press release.
For me this was another example in a long line of experiences that demonstrated how individuals react to new concepts that challenge the status quo. They can ignore the issue, change the subject, use denial or just laugh.
Urban Mining, for me, is another example of a concept that challenges the status quo. Continue reading