Social Media and Sustainability

I had an interesting call yesterday. I was asked if I thought Social Media had a role to play within the sustainability activities of the caller’s organization. Like any good listener I replied, “Why do you ask?”

He told me that his competitors have been using more and more social media activities and he was concerned that he might be missing something.

I asked him if his company was currently using any social media platforms. He said they were on Facebook and Twitter. I asked how they were using them. He said that they posted coupons, tried to track customer complaints and posted recent company press releases.

I didn’t see a pretty picture developing here, so I thought before I told him to jump on the bandwagon and throw open the barn doors we should go back to the beginning and start by looking at his question from a sustainability perspective instead of purely a social media one. Continue reading

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Peter Drucker on Sustainability

Everyone seems to have a unique view of sustainability, which may be one of the reasons that so many people struggle with sustainability in a business environment. Articles are written that  make the case for and against Corporate Social Responsibility. Books have been published that tout the benefits and dangers of Sustainability in a commercial corporate environment. Blogs and Magazines articles are produced with list of six, seven and ten of  the top items that you have to do in order to create a sustainable program for your organization and lists of reasons why this notion of sustainability is just a fad.

So, instead of trying to write another blog that tries to prove the benefits of sustainability or show how sustainable practices can help your organization. I sat back and asked myself isn’t their someone that could speak on the topic of sustainability and reach across both the environmental and business groups? Continue reading