“Green is the new black”, “It’s not easy being green” or “Clean and Green” take your pick. It seems like we have an abundant supply of green marketing slogans and they get the mainstream press. I guess it makes sense, they are marketing materials and companies are paying big bucks to get their message heard above everyone else’s. I think that this may also be one of the reasons why so many people only view sustainable development as a marketing activity. There is even a website that is dedicated to evaluating green advertising, greenwashingindex.com.
So, what is greenwashing? Continue reading →
So, why all of the fuss now over this thing called sustainability? You hear it everywhere, people are talking about it at meetings and conferences are being held in its name. What was the tipping point that brought this concept to mainstream America. I’ve heard it described as the perfect storm; Katrina, Al Gore’s Oscar and then the Nobel Peace Prize.
This may have given the environmental issues of the planet press coverage, but what about the Social and the Financial aspects? What caused them to be pushed to the boardroom and news desk? Asked another way, have the Social and Financial aspects been pushed to the forefront? Continue reading →
For years we in the business world have had an adversarial relationship with the environment. Think about it, we even call it Environmental Compliance. Compliance, doesn’t that mean that we are meeting the established rules. We saw it as a cost of doing business, something that we had to do. We didn’t look at it as a possible area of differentiation, innovation or cost reduction. It was just a problem child that we had to deal with. Continue reading →