Sustainability – Linear versus Circular Economic Model

garbage canGrowing up in the United States I’ve heard America referred to as “The Land of Plenty” or “The Disposable Society”. The quote “Go West young man” was often said to me as a young man, maybe jokingly or perhaps they were serious, while I was wondering what to do as I grew up. (And before you email, yes, the quote first appeared as the title to the 1851, Terre Haute Express editorial written by Mr. Soule and is often credited to Mr. Greeley.)

These expressions implied to me that we were living in a limitless country. Free to use what we wanted, expand as we wanted with no thought to where the next supply of “stuff” was coming from. Continue reading

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The Triple Bottom Line

John ElkingtonIn 1994 John Elkington coined the term, “Triple Bottom Line” (TBL). He has written that he was looking for a new language to express the expansion of the environmental agenda that his company SustainAbility had been focused on. John felt that the social and economic dimensions that had been presented in the Brundltland Report needed to be addressed by his firm in order to affect real change.

TBL framework allows an organization to focus on not only the economic value they create, but also on the social and environmental value they create or decrease. Continue reading