I’ve had a chance to travel and meet and talk with a lot of great people, but two of the conversations I had this summer will stay with me for a while.
The first was a conversation where I was told the benefits of Bio-Mass as an alternative energy source and why Bio-Mass was better for the environment instead of Nuclear Power. The second conversation was one where the topic of RCRA, Resource Conservation and Recovery Act, came up. The interesting thing about this conversation was that the speaker didn’t know what RCRA was or why it should be considered relevant to his business.
Now, here’s where it gets really interesting. The first conversation was with a nine year old boy and the second conversation was with a senior VP of a waste company!
I’ve had my share of name calling working in the environmental field over the years. They’ve ranged from “Nut” to “Professor”. Concepts that I’ve proposed have been met with resistance and laughter. One of my favorites was when I was describing the process of thermo-chemical technology, which helps convert waste materials into biofuels such as ethanol. Its technology is able to process diverse carbon-based feedstocks, including sorted municipal solid waste. I was quickly told that Buck Rogers didn’t work here and that feedstocks were what we feed the cows back home. But, guess what? A little over a year later a leading waste company announced a strategic investment in a company with a proprietary thermo-chemical technology!
I’ll admit that I smiled when I read that press release.
For me this was another example in a long line of experiences that demonstrated how individuals react to new concepts that challenge the status quo. They can ignore the issue, change the subject, use denial or just laugh.
Urban Mining, for me, is another example of a concept that challenges the status quo. Continue reading
A lot has been mentioned in the past few weeks about innovation and the importance of innovation. President Obama told us that we had to out-innovate the rest of the world, consultants and business leaders are calling on companies to step to the plate and increase innovation. But, what does that really mean?
Merriam-Webster defines innovation as: the introduction of something new, a new idea, method or device.
Does it mean that we need better products or does it mean we need better processes or does it mean that we need both?
Based on the old adage, “If you keep doing what you’ve been doing, you’re going to keep getting what you’ve been getting”; I believe that it means, both. Not a very Ivy League definition I know, but it does hold true.
So, this brings us to where we are today. Companies are looking around and wondering what they can do that will differentiate their products or services. They know that they need to change, but the where and how, seems just out of reach. Continue reading