In 1994, Interface founder and chairman Ray Anderson set an audacious goal for his commercial carpet company: to take nothing from the earth that can’t be replaced by the earth. Now, in the most inspiring business book of our time, Anderson leads the way forward and challenges all of industry to share that goal.
The Interface story is a compelling one: In 1994, making carpets was a toxic, petroleum-based process, releasing immense amounts of air and water pollution and creating tons of waste. Continue reading
I’ve written about sustainability and its impacts for and on big business and large organizations in the past. I’ve tried to keep the topics focused on how sustainability can help them adjust or modify their policies, practices and procedures.
So, indulge me for a minute here. Too often we get caught up in the “Big Picture” of corporate activities and lose sight of the millions of little companies that are out there working every day to help us keep this economy turning.
On a recent business trip I stumbled on one such company, and it made me stop and think about the importance that these guys have on helping to create truly sustainable local communities and economies.
Tell me if this sounds familiar. You’re gathered in a conference room, the senior leader in the room says that the purpose of this meeting is to establish your company’s environmental, sustainability, or recycling goals, pick your topic. Now here’s where it gets good. The meeting is scheduled for 30 minutes and she needs the goals for her meeting with the executives tomorrow.
Don’t laugh. I’ve been there. If you haven’t, good for you. You are one of the fortunate ones. I’m still surprised that after all this time we still have the mentality that goals can be pulled out of the air and then we act shocked when we are unable to accomplish the, often publicly, stated goals.
So, how do you go about establishing goals for your programs? Is their a better way? I think so and that’s what we are going to talk about. Continue reading