Micro vs Macro Sustainability

Remember the expression, “You can’t see the forest for the trees”? That expression came to mind this past week during a discussion on sustainability.

I was having lunch with a colleague and she was saying that the Triple Bottom line should be described as “Profit, People and Planet”. I mentioned that it was most commonly referred to as “People, Planet and Profits”.

She said that we were saying the same thing, that it was just semantics and moved on to another topic. I couldn’t stop thinking about it, I didn’t think we were really discussing semantics. Continue reading

Advertisements