Externalities and Sustainability

If you haven’t gotten your April issue of the Harvard Business Review, then go to your local news stand or book store and pick it up! Christopher Meyer and Julia Kirby have done an excellent job of presenting an article on corporate responsibility that is based on business strategy that even the toughest business leader can appreciate.

The title of their article is “Leadership in the Age of Transparency“, not one mention of sustainability, corporate social responsibility, philanthropy or green. They cut straight to the point, “Leadership”, the place where organizations want their brand! How many times have you sat through a corporate meeting and heard “We will position ourselves as the leader withing our industry.” Continue reading

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