A lot has been mentioned in the past few weeks about innovation and the importance of innovation. President Obama told us that we had to out-innovate the rest of the world, consultants and business leaders are calling on companies to step to the plate and increase innovation. But, what does that really mean?
Merriam-Webster defines innovation as: the introduction of something new, a new idea, method or device.
Does it mean that we need better products or does it mean we need better processes or does it mean that we need both?
Based on the old adage, “If you keep doing what you’ve been doing, you’re going to keep getting what you’ve been getting”; I believe that it means, both. Not a very Ivy League definition I know, but it does hold true.
So, this brings us to where we are today. Companies are looking around and wondering what they can do that will differentiate their products or services. They know that they need to change, but the where and how, seems just out of reach. Continue reading
I had an interesting call yesterday. I was asked if I thought Social Media had a role to play within the sustainability activities of the caller’s organization. Like any good listener I replied, “Why do you ask?”
He told me that his competitors have been using more and more social media activities and he was concerned that he might be missing something.
I asked him if his company was currently using any social media platforms. He said they were on Facebook and Twitter. I asked how they were using them. He said that they posted coupons, tried to track customer complaints and posted recent company press releases.
I didn’t see a pretty picture developing here, so I thought before I told him to jump on the bandwagon and throw open the barn doors we should go back to the beginning and start by looking at his question from a sustainability perspective instead of purely a social media one. Continue reading
Not to long ago I was in a meeting to discuss sustainability initiatives. I looked around the table and saw representatives from marketing, environmental, legal, and corporate social responsibility. What I didn’t see was anyone from the Facilities Management group or the Architectural Design and Build group. The meeting began and we talked about all of the buzz topics; green media, social programs for young people, energy usage and of course, carbon footprint. Every time I hear the discussion of carbon footprint and someone gives a statistic about how many cars that equals that we have taken off the road I’m reminded of Joel Makeower’s comment ” I sometimes wonder whether adding up all the cars-taken-off-the road marketing claims would yield a number that exceeds the actual number of cars on the road.” Strategies For The Green Economy
I participated in the meeting and didn’t say anything about the missing potential team members, until the end of the meeting. That’s when they asked me if I had any other thoughts or questions I’d like to add…You know I did. Continue reading
If you haven’t gotten your April issue of the Harvard Business Review, then go to your local news stand or book store and pick it up! Christopher Meyer and Julia Kirby have done an excellent job of presenting an article on corporate responsibility that is based on business strategy that even the toughest business leader can appreciate.
The title of their article is “Leadership in the Age of Transparency“, not one mention of sustainability, corporate social responsibility, philanthropy or green. They cut straight to the point, “Leadership”, the place where organizations want their brand! How many times have you sat through a corporate meeting and heard “We will position ourselves as the leader withing our industry.” Continue reading
I was asked recently if this sustainability movement was over. I have to admit I was puzzled by the question. I asked my friend what he meant? He said, “You know, the leaked climate change emails, the Copenhagen meltdown,the head of the U.N. Climate Chief resigned, and BP, Caterpillar and ConocoPhillips not renewing their memberships in the U.S. Climate Action Partnership. With all this bad news doesn’t that make you think that this sustainability thing has ran its course?”
That’s when it hit me. He thinks sustainability is only about climate change!
I was in a meeting recently and one of the designers in the room said “I think we should use the newest approach to design, biomimicry.” I almost fell out of my chair. “Newest approach?” This approach isn’t new. Da Vinci studied birds in flight to better understand how man could fly.
I didn’t say anything, and trust me, that took great restraint. I caught myself and realized that with all of the recent “green” and “sustainability” buzz going around some people were just now getting exposed to this and other sustainable development concepts.
Which brings us to today’s blog, “What is Biomimicry?”.
In 1994, Interface founder and chairman Ray Anderson set an audacious goal for his commercial carpet company: to take nothing from the earth that can’t be replaced by the earth. Now, in the most inspiring business book of our time, Anderson leads the way forward and challenges all of industry to share that goal.
The Interface story is a compelling one: In 1994, making carpets was a toxic, petroleum-based process, releasing immense amounts of air and water pollution and creating tons of waste. Continue reading
Tell me if this sounds familiar. You’re gathered in a conference room, the senior leader in the room says that the purpose of this meeting is to establish your company’s environmental, sustainability, or recycling goals, pick your topic. Now here’s where it gets good. The meeting is scheduled for 30 minutes and she needs the goals for her meeting with the executives tomorrow.
Don’t laugh. I’ve been there. If you haven’t, good for you. You are one of the fortunate ones. I’m still surprised that after all this time we still have the mentality that goals can be pulled out of the air and then we act shocked when we are unable to accomplish the, often publicly, stated goals.
So, how do you go about establishing goals for your programs? Is their a better way? I think so and that’s what we are going to talk about. Continue reading
Low hanging fruit…you’ve heard it before. When you are trying to get your organization started down the sustainability path, consultants and authors tell you to reach for the low hanging fruit. They want you to succeed, so they point you in the direction of quick wins. For many of them your waste stream is one of the first places they encourage you to look, and by waste stream they are referring to what you place in a dumpster. They talk about examining what it is that you are placing into the dumpster. They want you to be able to identify the items that you are throwing away and re-think how they got there. This is something you should do, but lately I’ve had several companies remark when I was introduced to them as the guy that is going to help us identify waste reduction measures say, “Oh, you’re the guy who is going to start our recycling program.” In my head, I’m thinking, “Oh, if it were only that easy!”
Over and over I have the same discussion with sustainability professionals, they want to know what they can do to enhance their presentations to fully engage their listeners, to open their audience’s mind to the possibilities that exist. Many times when they have a chance to talk about what they were doing or what they were planning to do within their organization they felt as if their message and plans were falling on deaf ears. Their audience was constantly checking their blackberry’s or looking as if they wished they were in any place other than sitting in a room listening to him or her speak.
Sound familiar? Continue reading