I’ve had a chance to travel and meet and talk with a lot of great people, but two of the conversations I had this summer will stay with me for a while.
The first was a conversation where I was told the benefits of Bio-Mass as an alternative energy source and why Bio-Mass was better for the environment instead of Nuclear Power. The second conversation was one where the topic of RCRA, Resource Conservation and Recovery Act, came up. The interesting thing about this conversation was that the speaker didn’t know what RCRA was or why it should be considered relevant to his business.
Now, here’s where it gets really interesting. The first conversation was with a nine year old boy and the second conversation was with a senior VP of a waste company!
Ray Anderson, the founder of Interface, Inc. a recognized leader in sustainable business, and a friend died yesterday after a long battle with cancer. He was 77.
Ray was one of the most vocal proponents of environmentalism’s role in business. He founded Interface, a producer of free-lay carpet tiles, in 1973, and it grew to be a $1 billion company and the world’s largest manufacturer of modular carpet. Continue reading
I’ve had my share of name calling working in the environmental field over the years. They’ve ranged from “Nut” to “Professor”. Concepts that I’ve proposed have been met with resistance and laughter. One of my favorites was when I was describing the process of thermo-chemical technology, which helps convert waste materials into biofuels such as ethanol. Its technology is able to process diverse carbon-based feedstocks, including sorted municipal solid waste. I was quickly told that Buck Rogers didn’t work here and that feedstocks were what we feed the cows back home. But, guess what? A little over a year later a leading waste company announced a strategic investment in a company with a proprietary thermo-chemical technology!
I’ll admit that I smiled when I read that press release.
For me this was another example in a long line of experiences that demonstrated how individuals react to new concepts that challenge the status quo. They can ignore the issue, change the subject, use denial or just laugh.
Urban Mining, for me, is another example of a concept that challenges the status quo. Continue reading