What is sustainability? That’s a question that I get asked over and over. When I’m asked that, I want to give them a good-old Jethro Gibbs whack to the back of their head. You know the one I’m talking about. Mark Harmon, NCIS, whacking Tony on the back of his head whenever he says or does something stupid.
Yes, I know. I can’t walk around whacking people on the back of the head. Not really a sustainable activity for long-term employment.
So let’s start here: Continue reading
“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.” – David Ogilvy
Last week I was at a conference and I was asked what was one of the main things I would suggest that people do when they start talking about sustainability initiatives. I think I surprised everyone with my answer. I got the impression that they were looking for some deep insight that would part the murky sea of sustainability. I told the moderator that I would recommend that they talk about sustainability in the same language that their coworkers and managers used. Continue reading
Ok, so what does a movie have to do with the “Seed of Sustainability”? That’s the question that I got after my last post. It is a simple answer really, Storytelling!
Remember, we had done the corporate speak, we had our crisp and clean PowerPoints and pages of statistics and we had gotten no where. What I had forgotten was that I still had to persuade the audience to allow me to move forward. I had to get them to relate to what I was telling them and to make my information their information. Continue reading
Thirty-two years ago today, Stars Wars was released. A generation would be exposed to a new type of motion picture and the seed of sustainability was born within me. The funny thing is, I just didn’t know it yet.
I know it sounds strange, and no I am not a Sci-fi fanatic. I was however one of hundreds that where waiting in the longest line I had every seen wrapped around the Bel-Air Cinema that wonderful summer night in Mobile, Alabama.
I have wondered how I could write about sustainability and how I could share the experiences I have had over the years working with waste minimization, environmental and social causes. Tonight as I clicked through the channels I stumbled on “Star Wars”, I stopped to watch and it hit me! This was the movie that contained the scene that I had used to finally win over executives at one of the largest retailers in America. Continue reading