Sustainability and Star Wars

So it begins...Thirty-two years ago today, Stars Wars was released. A generation would be exposed to a new type of motion picture and the seed of sustainability was born within me. The funny thing is, I just didn’t know it yet.

I know it sounds strange, and no I am not a Sci-fi fanatic. I was however one of hundreds that where waiting in the longest line I had every seen wrapped around the Bel-Air Cinema that wonderful summer night in Mobile, Alabama.

I have wondered how I could write about sustainability and how I could share the experiences I have had over the years working with waste minimization, environmental and social causes. Tonight as I clicked through the channels I stumbled on “Star Wars”, I stopped to watch and it hit me! This was the movie that contained the scene that I had used to finally win over executives at one of the largest retailers in America. Continue reading

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