Ok, so what does a movie have to do with the “Seed of Sustainability”? That’s the question that I got after my last post. It is a simple answer really, Storytelling!
Remember, we had done the corporate speak, we had our crisp and clean PowerPoints and pages of statistics and we had gotten no where. What I had forgotten was that I still had to persuade the audience to allow me to move forward. I had to get them to relate to what I was telling them and to make my information their information. Continue reading