So, why all of the fuss now over this thing called sustainability? You hear it everywhere, people are talking about it at meetings and conferences are being held in its name. What was the tipping point that brought this concept to mainstream America. I’ve heard it described as the perfect storm; Katrina, Al Gore’s Oscar and then the Nobel Peace Prize.
This may have given the environmental issues of the planet press coverage, but what about the Social and the Financial aspects? What caused them to be pushed to the boardroom and news desk? Asked another way, have the Social and Financial aspects been pushed to the forefront? Continue reading