Sustainability, a Competitive Business Strategy

strategyFor years we in the business world have had an adversarial relationship with the environment. Think about it, we even call it Environmental Compliance. Compliance, doesn’t that mean that we are meeting the established rules. We saw it as a cost of doing business, something that we had to do. We didn’t look at it as a possible area of differentiation, innovation or cost reduction. It was just a problem child that we had to deal with. Continue reading

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