Innovation

Seed of Sustainability, or Just a good memory

/ Jesse Stallone / Leave a comment

StorytellingOk, so what does a movie have to do with the “Seed of Sustainability”? That’s the question that I got after my last post. It is a simple answer really, Storytelling!

Remember, we had done the corporate speak, we had our crisp and clean PowerPoints and pages of statistics and we had gotten no where. What I had forgotten was that I still had to persuade the audience to allow me to move forward. I had to get them to relate to what I was telling them and to make my information their information. Continue reading →

Sustainability and Star Wars

/ Jesse Stallone / 2 Comments

So it begins...Thirty-two years ago today, Stars Wars was released. A generation would be exposed to a new type of motion picture and the seed of sustainability was born within me. The funny thing is, I just didn’t know it yet.

I know it sounds strange, and no I am not a Sci-fi fanatic. I was however one of hundreds that where waiting in the longest line I had every seen wrapped around the Bel-Air Cinema that wonderful summer night in Mobile, Alabama.

I have wondered how I could write about sustainability and how I could share the experiences I have had over the years working with waste minimization, environmental and social causes. Tonight as I clicked through the channels I stumbled on “Star Wars”, I stopped to watch and it hit me! This was the movie that contained the scene that I had used to finally win over executives at one of the largest retailers in America. Continue reading →