Herman Daly
So, why all of the fuss now over this thing called sustainability? You hear it everywhere, people are talking about it at meetings and conferences are being held in its name. What was the tipping point that brought this concept to mainstream America. I’ve heard it described as the perfect storm; Katrina, Al Gore’s Oscar and then the Nobel Peace Prize.
This may have given the environmental issues of the planet press coverage, but what about the Social and the Financial aspects? What caused them to be pushed to the boardroom and news desk? Asked another way, have the Social and Financial aspects been pushed to the forefront? Continue reading
For years we in the business world have had an adversarial relationship with the environment. Think about it, we even call it Environmental Compliance. Compliance, doesn’t that mean that we are meeting the established rules. We saw it as a cost of doing business, something that we had to do. We didn’t look at it as a possible area of differentiation, innovation or cost reduction. It was just a problem child that we had to deal with. 
What is sustainability? That’s a question that I get asked over and over. When I’m asked that, I want to give them a good-old Jethro Gibbs whack to the back of their head. You know the one I’m talking about. Mark Harmon, NCIS, whacking Tony on the back of his head whenever he says or does something stupid.
Ok, so what does a movie have to do with the “Seed of Sustainability”? That’s the question that I got after my last post. It is a simple answer really, Storytelling!
Jesse Stallone 